A thing about paper.
It matters. Period. I used to sell my posters on industry standard budget papers, just like other vendors. Cheap, good margins and competitive prices, what’s not to love? Well. the product. Thin, glossy, plasticky. The feel of a flimsy poster from a teen magazine. I just can’t do that anymore. Margins be damned. As a consequence I have switched to the same paper/print manufacturer who often supplies the Tate museum. They care about colors, calibration and paper quality. They are (sigh) pricey. It cuts majorly into my profits, the retail price has been bumped a bit – and I guess I am not really competitive anymore.
But. Now. Now you really get something. Printed on dense 315gsm paper, textured and thick. The colors deep, the art – alive. It makes me feel in love with my pieces again. I regret nothing, because I know you get something awesome.